Locked fonts, colors, logo geometry, and archive rules for Lev brand work.
Lev brand source of truth
Locked by Yaakov via CMO · 2026-09-09
Airy is the permanent home for Lev brand and creative standards.
Finished campaign binary exports are archived outside Airy; do not look to Drive for brand tokens, logo, or type.
For visual language and anti-patterns, see design.md. For paid/organic ads,
LP visuals, social, and email, see marketing-creatives.md.
Decision matrix
| Surface | Source of truth | Fonts | Colors | Logo |
| --------------------------- | -------------------------- | -------------------- | --------------------------------------------------------------------------- | ---------------------------------------- |
| Ads / LP / social / email | Airy | IBM Plex Sans · Mono | marketing-dark semantic tokens (resolve hex for static) | lev-logo (icon / logo / lockup) |
| Product UI | Airy | IBM Plex Sans · Mono | app light (:root, .app) / app dark (.dark, .app.dark, .dark .app) | lev-logo (currentColor) |
| Logo geometry / clear-space | Brand Manual 2023 geometry | — | DarkTeal #002120 colorways | Airy lev-assets DarkTeal SVG (canonical) |
| Decks / pitch | Airy | IBM Plex Sans · Mono | marketing-dark | Official lockup SVG/PNG |
Marketing-dark creatives default tokens
Prefer semantic roles. Resolve to hex only for static ads, PDF, and email.
| Role | Hex |
| -------------------- | --------- |
| background | #071010 |
| foreground | #F5F5F5 |
| card | #1D2425 |
| primary | #73BFA2 |
| primary-foreground | #0A0A0A |
| cta | #7AF0C2 |
| cta-hover | #6AD8AC |
| muted-foreground | #A1A1A1 |
Theme selector: .theme-marketing.dark.
Logo sources
Canonical geometry lives in Airy registry/lev-assets/ and ships with
@airy/lev-logo:
| File | Geometry | Use |
| ------------------------- | ----------------------------------------------------------------- | ----------------------------------- |
| Lev_Lockup_DarkTeal.svg | Landscape lockup (#wordmark + #mark), viewBox 0 0 500 171.8 | Official lockup, DarkTeal #002120 |
| Lev_Symbol_DarkTeal.svg | Square mark only (#mark), viewBox 0 0 500 499.92 | Official symbol, DarkTeal #002120 |
Install:
bunx shadcn@latest add @airy/lev-logo -y -o
Consuming-app path: src/components/lev-assets/ (or components/lev-assets/).
Use the React LevLogo component (currentColor) in product UI. Use the
DarkTeal SVG binaries for light-background static ads, PDF, email, and any
surface that needs Brand Manual 2023 geometry. On marketing-dark surfaces,
use LevLogo variant lockup with light or mint fills (foreground,
primary, or cta) — not the DarkTeal SVGs.
Never recreate the mark with text. Airy lev-assets is the geometry source.
Archive (do not use for new work)
- Brown / Noe OTF
- Pre-2023 Ready Logos
- Alverata / Altform for new creatives
- Mixing Alverata with Airy tokens
Rules
- Prefer semantic tokens. Resolve hex only for static ads, PDF, and email.
- Never recreate the mark with text.
- Sentence case.
- Verb-first CTAs.
- No generic purple/blue AI-slop gradients, neon glows, or gradient text. Intentional Lev marketing gradients from the brand/website system are OK when they match marketing-dark / existing site craft.
- No emoji-as-icons or fake metrics.
- Design does not change ad spend.